Before we get Bromantic…
THE FINE PRINT
Most of the people who read my blog are familiar with my sense of humor. And for the most part, they can tell when I’m being comical – or combative. Just to be clear, the tone of this post is not combative. But I do get excited. I do talk (and write) with my hands (obviously).
This post is very specific to Sacramento. While it might make you chuckle somewhere else in the world, it’s important to note it’s a topic that will probably only resonate close to (my) home. It may not make any sense to you if you don’t a) live in Sacramento and b) eat and drink Downtown.
I realized, while writing and reading (and rewriting and rereading) this post – how large things seem when you deal with them every day (even when they’re small in the grand scheme of things). Believe it or not, this is a topic that comes up, for my employer and I, almost every single day. This has probably never crossed your mind. At the very least, I hope the idea of us being forced to have conversations/meetings about it…makes you laugh. We laugh about it too.
I also hope it teaches you what it’s teaching me. It’s healthy to consider other opinions and perspectives. And it’s acceptable to expect people to extend the same respect to you.
THAT BEING SAID…
I recently started working for a group of restaurants, bars and nightclubs in Sacramento – one of which is home to the region’s resident “Bros.”
Because they employ me, I sound biased.
I’m actually not “that” biased.
I prefer beards (and bangs)…to Bros.
BUT (and this is a Sir Mix-a-Lot size a$$)…
Warning: I’m about to seriously stereotype.
These full-sleeve having, True Religion buying, flat-billed baseball cap wearing, rhinestone toting, bench-pressing, Fireball drinking, protein shaking Bros – didn’t do ANYTHING to you (at least I don’t think they did).
THE BROS ARE LIKE BEES.
You won’t get stung if you don’t irritate or swat them…in their own hive.
Say what you like about BarWest (my friends and I certainly have), but the buzz is getting old.
THE BOTTOM LINE…
BarWest is a LOCAL business that abides by the same laws and pays the same taxes as other LOCAL businesses. It actually gives back to our community (in its own special ways). The bar also employs your sibling, or girlfriend, or spouse, or children, students and friends.
BarWest is a successful LOCAL business for a reason. The patio is packed for a reason. They keep selling hot wings and fishbowls for a reason. There is a demand. There is a group of people in this region that like to go there. You don’t have to hang out with them. Or even stand close enough to smell their cologne.
Just get over them.
GET OVER THE BROS.
TIME magazine said Sacramento was America’s most diverse city. It wasn’t a city-regional publication. IT WAS TIME. And TIME Magazine said, “Although many cities are diverse, in Sacramento people seem to live side by side more successfully.”
SHOW TIME MAGAZINE WE REALLY ARE GOOD NEIGHBORS.
LEND THE BROS SOME SUGAR, YO.
The owners love vibrant cities. They love hospitality. They love food and beverage. They love nightlife. They love what they do.
THEY LOVE SACRAMENTO TOO.
The owners knew better than to put one identical bar next to another. They turned up the country music and the UFC fights for a reason. They want EVERYONE on the block to hippity-hop successfully (see what I did there Red Rabbit, can you feel the love?).
The owners didn’t want to compete for business. They wanted business of their own. I assure you, when BarWest stops making money…when it stops making its clientele happy…it will reinvent itself. But there is no need for that now. Whether you want to admit it or not, it serves a purpose.
It gives the Bros a place to go.
I honestly had no idea how much a large part of this community hates (on) that place.
And why? For what (good) reason?
It’s certainly not professional.
I think it’s personal.
It’s a culture clash.
That’s all this really is.
People are discriminating. Against the Bros.
Funny thing is, the Bros really only care about…THEIR BROS. They don’t want to hang out at hotels or hipster bars. The Bros aren’t trying to swarm your safe havens. The Bros just want to have a good time, like everyone else. This doesn’t mean a Bro has never caused a problem, but like a lot of other human beings, the Bros really only notice the people that pay close attention to them.
I admit. It’s hard NOT to notice the Bros. But isn’t that the point? Shouldn’t you unapologetically want to be…yourself? Shouldn’t you just own who you are? Or aren’t? And appreciate those that are capable of being the very biggest version of…themselves (that pun was absolutely intended).
Normally, when I don’t like places, or people – I simply try to avoid them.
You don’t have to hang out at BarWest if you loathe it.
Go somewhere else.
Get another LOCAL business/bartender to craft you a cocktail.
SUPPORT US ALL.
Suck it up Sacramento.
You can do it.
EMBRACE YOUR INNER BRO.